NaperLaunch will celebrate its fifth annual Entrepreneur’s Week with programs at the Nichols Library, 200 W. Jefferson Ave., designed to explore the foundational concepts, skills and techniques of entrepreneurship.
"Entrepreneurship is not easy and isn’t always so straight forward," said Kent Palmer, Business Librarian and NaperLaunch facilitator. "Sometimes it helps to hear what others have gone through, which can prepare new startups on how to deal with challenges as they get underway."
Entrepreneur’s Week kicks off with Women Founder’s Night at 6:30 p.m. Tuesday, Sept. 25. Three women founders will share their experiences creating a not-for-profit, a franchise and a for-profit business.
Dawn Hershik, Managing Director of Supporting Strategies, says that the biggest challenge of any entrepreneur – male or female – is finding clients.
"It’s something I’m constantly working on," she said. I think the only way to overcome that challenge is to never stop working at filling the pipeline. You never know when an existing client will leave.
Public speaker Conor Cunneen will present Producing Marketing Videos at 6:30 p.m. on Wednesday, Sept. 26.
Cunneen, keynote speaker and owner of Irish Man Speaks, has seen his business increase by shooting quick marketing videos on his iPhone.
"As a professional speaker, videos are a critical part of my marketing activity." said Conor Cuneen. "In October, I will be speaking in Canada and in Bermuda, just two events I have secured because clients found my videos online. Video marketing works for literally any business and can be very inexpensive. You can do it!"
Entrepreneur Week participants may also attend the E-Mail Marketing Lab at 8:00 a.m. on Thursday, Sept. 27. This will be part of the ongoing Marketing Series at NaperLaunch and will guide entrepreneurs on how to implement an e-mail marketing campaign into their strategies.
Entrepreneur’s Week will conclude with Starting a Not-For-Profit at 6:30 p.m. on Thursday, Sept. 27.
Wayne Schreiner, a telecommunications professional with nearly four decades of experience, will explain the process of getting a not-for-profit organization (NFPO) up-and-running in Illinois.
His biggest piece of advice is to get out there and do something.
"Entrepreneurship is about doing, not learning to do. Learning and planning are necessary parts of the path, but up until ‘doing’, you’re still an entrepreneur hopeful," he said.
NaperLaunch provides a combination of library resources, access to business support services, educational programming and experienced business coaches to help foster business success for entrepreneurs and the Naperville community.
Palmer believes that any entrepreneur – even seasoned veterans – will be able to learn something new at Entrepreneur’s Week.
"We’ve found over the years that long-time entrepreneurs get a good refresher at our Entrepreneurs Week programs and benefit just as much as brand new startup entrepreneurs," he said.
For more information about Entrepreneur’s Week and NaperLaunch, visit