Naperville Area News

Date ArticleType
2/21/2019 General
Southern Tide Naperville Re-Brands As Trails & Tides

Island Sport announces the addition of the Patagonia apparel brand to the
Southern Tide store in Naperville; Re-brands the store as Trails & Tides

(Naperville, Illinois – February 20, 2019) Island Sport, owner of ten retail stores and restaurants in three states, announces they have re-branded their Southern Tide store on Water Street in downtown Naperville. The store has become “Trails & Tides”, and will now feature men’s, women’s, and children’s Patagonia apparel in addition to the Southern Tide apparel and accessories it now offers.

“We love our location on Water Street in downtown Naperville, and have appreciated the response of the Naperville community to our Southern Tide store, as well as our SixtyFour – A Wine Bar and SixtyFour – Reserve Room restaurants” says Loren Beadle, owner of Island Sport. “Southern Tide is a great classic, coastal apparel brand for men, women, and boys, and when we saw the opportunity to add Patagonia we literally jumped at the chance. Patagonia is the premier outdoor brand in the U.S., known for its outstanding functionality and durability. We think that Southern Tide and Patagonia will really complement each other in our new Trails & Tides store.” For more information visit

Chairman's Circle and President's Circle Members