Naperville Area News

Date ArticleType
3/7/2019 General
Naperville Woman's Club Presents Rick Lochner and Communicating Value To The Next Generation of Membership

Why Should I Join Your Organization? Communicating Value to the Next Generation of Membership” ~ Much has been written and documented about the shifting attitudes of the multiple generations in the workforce. Key among these differences is the younger generation’s view towards joining membership organizations. Inherent in every membership organization’s growth and relevance is its ability to effectively communicate its value to the next generation so the organization stays vibrant and relevant to its own mission. In this interactive presentation, participants will learn the differences in each generation’s attitudes and influences and discuss ideas on how to message their value proposition to attract the next generation of membership

Rick is the author of several books including:
"The Missing Piece for Corporate Leaders" published in November 2017
"The Missing Piece for Non-Profit Leaders" published in May 2016
"The Missing Piece for Entrepreneurs" published in May 2015.
He is also the author of “I’m Just Sayin’… - Revelations for Making Leadership a Way of Life” published in 2014.

FREE to the public!
March 20, 2019
7:00 PM
Naperville Public Library
95th Street Location
3015 Cedar Glad Road
Naperville IL 60564

Chairman's Circle and President's Circle Members